Interflora's service is highly valued by customers during holiday seasons. By examining peaks in load we noticed that queries increased approximately 63 times in relation to the normal load while writes needed capacity for 12 times more. More than a third of Inteflora's customers want to have their greetings delivered during the same day and cutoff time for service regions differ. Customer data ownership was at a third party service provider, making sense of the data was a communicational burden rather than technological. System development had stagnated due to will of paying for it since IP's would remain at the provider and higher customer expectations created challenges for the way of doing business today.

Digitalisation is driven by technological advancement and organisational development. Our main focus has been in improving internal processes with smart work and lean culture to achieve higher throughput. We saw the platforms main purpose as supporting Interflora staff to increase sales while reducing the amount of work needed to maintain business capability. Peak season demand was tackled with help by todays cloud capabilities, we chose AWS and Kubernetes as our main tooling to scaling the platform up and down. In order to launch for production quickly, we went live with a subset of the features requested by business. By going live early, focus was brought to the table and incremental impacts were introduced, some even on a daily schedule.